In fact, facebook is able to turbocharge all of your longterm author efforts. Facebook advertising learn how to advertise on facebook. How to use facebook ads to sell more books authors crib. The 4 best types of facebook ads for authors andrea vahl. With the nonfiction authors association, we tested this strategy to promote our annual nonfiction writers conference. How to advertise on facebook with pictures wikihow. Equally important, they also provide powerful social proof to firsttime visitors to your page. The complete guide to facebook advertising by brian meert and anne felicitas brian meert has been in the trenches and is the ceo of advertisemint, a hollywood based social advertising. Nov 03, 2017 are you an author who wants to promote your book with facebook ads. Text overlay is a facebook marketing tool that tells you how much text is on your image. If youre thinking about promoting your company on facebook, however, you probably have one question. You know that facebook offers a proven way of reaching readers and thus help you grow every aspect of your publishing career. You can use ads to do a variety of things, from grow your facebook audience to promote your apps on mobile.
Social media wont sell your books 5 things that will. Apr 14, 2015 facebook ads can get you social traction for your book in a short amount of time. You have an easy to follow method by which you can setup your first facebook book. You dont have to be an expert to start advertising on facebook. Facebook has a terrific new application for authors. Advertising on facebook has become a trusted strategy for businesses worldwide with around 7 million advertisers active on the platform.
There have been many ad campaigns playing with book titles, but this series of ads for the oslo bookshop norlis is particularly timely. Promoting your book or ebook with the help of facebook ads is of major importance. Make your books sell like crazy with facebook ads an authors. How to market your selfpublished book why selfpublishing is a longtail business the most important 15 seconds in the life of your book. When everythings finished, it feels good to hold a crisp, complete book in your hands. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. Theres a revolutionary movement going on in the world of ebook writing and publishing. In order to achieve the facebook marketing goals you set in step no.
Hes got his own way of making facebook ads work, and you should definitely read about it and try to replicate his success, but. Learn how to advertise on facebook in 10 steps with this infographic and guide, so you can build your business and make more money. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times. However, one market that i see struggle the most with paid advertising are artists and. Adding social share buttons to your page is a powerful marketing tool for two reasons. How to advertise on facebook in 10 steps wordstream. The facebook advertising tool even lets you create custom reports, edit your ads, and more.
Writing a book and getting it published sure takes a lot of money, time and effort. You can create news feed, sidebar, or mobile ads aimed at your exact demographic. You decide on the budget, and then your ad is exposed to a number of people based on the selected number of leads. Then set up your facebook shop tab to sell your books directly to your. Create a post about your book on your facebook business page. The complete guide to facebook advertising by brian meert and anne felicitas brian meert has been in the trenches and is the ceo of advertisemint, a hollywood based social advertising agency that spec. This wikihow teaches you how to create an ad for your business on facebook. Audience network brings these same powerful features to ads on apps and sites beyond facebook where people spend their time.
Be careful, though, as it can become very expensive to advertise your book on facebook. If youre new to facebook advertising, the simplest choice is to use automatic placements. Your readers are most likely to have a facebook account. This might be a great thing to do for a second or subsequent book when you already have a reader base or a first book if you have a really strong marketing. Through this gig, theyll promote your book on 5 popular facebook. A much better, longlasting, and more costeffective strategy to take to sell books on facebook is to build likes for your facebook page. Jan 10, 2020 in this guide we will talk about facebook advertising. A more costeffective way to use facebook ads is to attract likes to your author page. Marketing your book for selfpublishers and indie authors. Find out who your book appeals to, get to know those people well, and be where they are, both online and off. In fact, facebook is able to turbocharge all of your longterm author efforts building a mailing list, driving traffic to your website and learning all about your fans. Nick builds up the second half of the book with valerie the queen of facebook ads or some similar and silly hyperbolic title, and then she only explains the basics of facebook advertising that you can learn from free directly from facebook. Free facebook marketing is a way to convert your businesss passive followers into engaged clients using online content.
Feb 01, 2019 i have two goto books that i refer people to. Youve found who they follow and who will tell them to read your book. How to promote books on facebook in a way you havent. It is time now to get creative with compelling copy that will talk to your audience and will help convince users of clicking or tapping on your. How to advertise your business on facebook facebook ad types. You have an easy to follow method by which you can setup your first facebook book ad try saying that ten times fast. If you want a proven expert to give you the best quality information, and most advanced strategies related to advertising a book on facebook, there is none better than mark dawsons course. Discover what precise interest targeting is and why youre likely going to want to use it often in your facebook advertising. Jutoh we at book cave prefer jutoh for ebook creation because it gives us more control than most other ebook software out there. Facebook ads are a great way to promote your ebook to a specific audience, such as those who would be interested in the content of your book. More than two billion people use facebook every monthso no matter what kind of audience you want to reach, youll find them here. If you dont yet have a business page, youll need to create one first. You are responsible for ensuring that no tactics used to promote your book manipulate the kindle publishing service andor kindle programs.
Since inmessenger ads on facebook are relatively new, there is currently no technology for blocking these ads yet. May 17, 2017 facebook has become a paytoplay network, requiring paid ads if you want to get visibility with more people for your posts. But the problem is you dont know which of the platforms would be best for you. Starting with a strong foundation and using proven advertising methods will help you get ahead of the competition. When you select this option, facebook will automatically place your ads across facebook, instagram, messenger, and the audience network when they are likely to get the best results. Easy stepbystep instructions for creating facebook ads. First, these buttons allow people to easily share your page on facebook, twitter and linkedin. In this post, you wil learn how to use facebook ads to sell more books. Facebook allows advertising authors to keep track of important actions people take on their author websiteblog after they click or view ads. For authors who want to sell more book, facebook ads is a great way to do that. With a few clicks, you can run ads across facebook, instagram, audience network and messenger. Promote and advertise your kindle book on my facebook. Here are five tips on how to promote your selfpublished book. Are you an author who wants to promote your book with facebook ads.
If you have included a website link in your facebook pages about box, youll have the option to promote your website link using a facebook ad. If the boxes youve selected make up less than 20% of the image, youre good to go. Sep 19, 2018 finally, make sure people actually see your book trailer. Discover insider tips and tricks to improve your roi. Facebook ads are good for launching a new book, but never expect that your investment in ads will be recouped in sales. Facebook ads for authors ads for authors promote your book. Since facebook owns instagram, its also included within our facebook ads for authors service, expanding your book promotion opportunities to reach more readers. Check out the list of articles ive compiled below to learn more about how to begin your book marketing campaign. This post also comes with a free downloadable checklist to help you promote your book. How to sell ebooks on facebook and make it rain cash.
Using facebook to promote your book independent publisher. Whether you need to brush up on your advertising skills or you are starting from scratch, there is a book about advertising that can help. We found a writers group with a large following on facebook and asked if we could sponsor a boosted post to their audience. Facebook ads can get you social traction for your book in a short amount of time. The complete guide to facebook advertising facebook offers a tool to check the 20% text rule and see if your image meets the guideline. The whole facebook advertising world can be very confusing. Advertising on facebook is hard, but not impossible. Create and run campaigns using simple selfserve tools, and track their performance with easytoread reports. Jun 01, 2016 the two strategies to use with facebook advertising, depending on where you are in your author career.
So, here at stopad, were actively working on developing this technology to help clean up ads from your facebook messenger. Facebook ads work because theyre relevant for people, and easy to create and measure for businesses. It can be overwhelming to know what is going to be most effective. How to promote your book on amazon advertising your book. Many book authors think social media will be the solution to selling their books. You need a great plan, a catchy hook for your book to. Facebook advertising makes the entire book marketing process a whole lot easier. You are responsible for ensuring that no tactics used to promote your book. By making a single campaign, you can reach people on all their favorite apps and websites. Social media sites are meant to be social not salesy. Promote your book on facebook and twitter the easy way.
A lot of narrative fluff in this book that made it feel more like a longform sales pitch than a useful tool. In this post, ill show you the 4 best types of facebook ads for authors and how to approach your marketing strategy on facebook. Jul 19, 2018 start a facebook group or a goodreads group for your book or your topic. A good way to own your audience is to build your email list. Hire people from fiverr to post information on your free days to the evergrowing list of sites that promote free books. How to advertise your business on facebook facebook. Comment on threads in facebook groups or on other peoples threads to build your reputation as an.
The possibilities of how you can reach your target book audience is just too many with facebook ads marketing, and you are only limited to what you can do to sell your books and build your author platform 3. You need a great plan, a catchy hook for your book. If you intend to launch a successful campaign using just one of the most popular social networks. Im much more supportive of advertising than i am of being annoying on twitter or facebook. Facebook advertising for authors selfpublishing advice. We will also give practical tips on how to create your ads. You can do numerous things, even for free, to promote your facebook page. Unfortunately, social media alone will not sell your book. How much it costs to advertise on facebook how much. And youve found where they find out about your books. Hopefully, your eyes are now open to the immense possibilities of facebook ads for books. Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. If youve spent a lot of time preparing your facebook page but arent getting the traffic you had hoped for, dont call it quits just yet. When someone sees that hundreds of people have shared your book.
Youre welcome to promote your book through thirdparty websites and other services, but we encourage you to monitor the tactics they use to promote your books. How to sell ebooks on facebook and make it rain cash using 2 simple tools. Includes tips on building mailing lists, running promotions and advertising. You cannot use a signature that says john writer author of book. Facebook ads can cost you a lot of money and are not always very effective.
With so many options for bidding and budget, its important that you choose the most appropriate options for your advertising goals to get the most out of your campaign. Select a marketplace for advertising from the dropdown menu and click create an ad campaign. Promote and advertise your kindle book on my facebook pages. You can do this by optimizing your facebook business page, attracting followers to like your business, and then pinning an offer or deal to the top of your page, sending users to your. If i was going to say you have to pick two things to optimize to lower your facebook advertising cost, ad quality would be the first on my list, followed by audience. In this guide we will talk about facebook advertising. How to access 1 billion potential customers in 10 minutes ultimate series marshall, perry, krance, keith, meloche, thomas on.
Take a look below to find the best advertising books. Focus on that interest, retarget this demographic, make sure to exclude certain people good lord, where do you even begin. On my fan page you will see a red button marked read by book, click on it and you will see what i mean. Facebook for business gives you the latest news, advertising tips, best practices and case studies for using facebook to meet your business goals. With more businesses paying for facebook ads and facebook limiting the number of ads they show, quality and targeting is paramount. Facebook has the worlds largest social network, making it the best social platform to promote your book. Hopefully you have a blog or great content on your website. We will start off from simple basics and give advice on how you can use facebook to advertise your business, blog, website, products or services. Are you an author who wants to promote your book with facebook. Five simple ways to promote your selfpublished book. We will also give practical tips on how to create your ads with stepbystep instructions and through details. This book is based on 4 years of testing and mastering cutting edge facebook advertising techniques and with over 700 million facebook users worldwide if you are on facebook with something to promote killer facebook ads is one book you do not want to miss.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Facebook ads require you to have an existing facebook page for your business, which can be set up for free. Facebook adds a grid overlay to the image, and you can click any box that includes text. Since facebook owns instagram, its also included within our facebook ads for authors service, expanding your book.
Leverage the power of facebook ads, off of facebook. The best way to get focused again is to disconnect and read a good book. And, learn how to upload your email list if you have one and why. My formula for optimising facebook advertising is to think about an. Aug 19, 2019 advertising on facebook is hard, but not impossible. Facebook wants you to pay to get your audience to see the words you write on your page. How to promote your book on amazon advertising your book on. Many authors neglect this aspect of facebook marketing, but videos can be a great way to drive attention to your book.
Click promote and advertise under kindle ebook actions or paperback actions. My formula for optimising facebook advertising is to think about an effective campaign as having the right ad link to the right sales page, with the right target audience seeing the ad the right number of times, and with the book. You can promote your video through platforms like facebook. Support for any claims made in your ads create an amazon advertising account. Now connect your facebook page and copy and paste the url where you want to send your audience to. A more costeffective way to use facebook ads is to attract likes to your. If you already have a facebook business page and you should, you can head straight to the facebook ads manager or business manager to create your facebook ad campaign. Compared to most forms of traditional advertising, facebook ads are still quite reasonably pricedand they allow you to reach very specific demographics. How to promote books on facebook in a way you havent heard. Its not a place to tell people how awesome your book is. So i will email my list about the new book but i will also do these kinds of direct ads for a limited time. Sep 09, 2017 many book authors think social media will be the solution to selling their books. Get others to recommend your book on their facebook pagesand you sponsor the ads.
Everything you wanted to know about advertising your book. Jan 06, 2018 20 most clever ads for books, bookstores, and libraries 1. However, by running facebook ads, you can get your book in front of a. These are really valuable places to connect, get ideas and even get great content for your next book. Facebook has become a paytoplay network, requiring paid ads if you want to get visibility with more people for your posts. We all know that social media can be an incredible and cheap tool when it comes to promoting and selling your book.